From YouTube Stars to Global Icons: The Journey of SANAM
Beloved by millions and celebrated as India’s pop-rock sensation, SANAM is known for their unique interpretations of Bollywood classics and original music that blends nostalgic tunes with modern pop-rock elements. Formed in 2010, this independent band—comprised of lead vocalist Sanam Puri, guitarist Samar Puri, bassist Venky S, and drummer Keshav Dhanraj—has redefined the Indian music scene with their innovative albums and fresh takes on old hits. Known for their strong vocals, striking visuals, and magnetic stage presence, SANAM has risen from a YouTube sensation to one of India’s most adored bands.
The band is named after Sanam Puri, who is known for his melodic voice and charming stage presence. He started singing at a young age and moved to Mumbai to pursue his dream of making it big in the music industry. His down-to-earth nature and ability to connect with fans on a personal level have quickly made him the “face” of the band.
Samar, Sanam’s older brother, is the band’s lead guitarist and the creative force behind the band’s compositions. His interest in experimenting with different musical styles leads to versatile creations from the band. In addition to his intricate guitar solos, Samar incorporates electronic elements through synthesizers, adding layers of energy and texture to their music and live performances.
Venky S, the band’s bass guitarist, adds a unique touch to SANAM’s music with his bass lines and steady rhythm. His background in classical music brings depth to his playing, amplifying the band’s overall sound with a blend of tradition and modernity.
Keshav, SANAM’s drummer, is the backbone of their music. Keshav brings a diverse musical background to the band, including training in various percussion instruments, contributing to the band’s distinct musical style.
From Friends to Global Stars
SANAM’s journey began in 2010 when four friends, driven by a shared love for Bollywood music and a passion for the music industry, formed the band. They launched their YouTube channel with cover versions of popular Bollywood songs like “Ainvayi Ainvayi” and “Chammak Challo” on YouTube, drawing them widespread recognition. Some of their most viewed covers include timeless classics like “Gulabi Aankhen,” “Yeh Raaten Yeh Mausam,” “O Mere Dil Ke Chain,” “Mere Mehboob Qayamat Hogi,” “Lag Jaa Gale,” and “Pehla Nasha.” Fans laud SANAM for their ability to preserve the essence of these songs while enhancing them, establishing them as one of the few bands known for consistently delivering high-quality covers.
As their following grew, SANAM expanded their collection to include original music, releasing tracks like “Teri Aankhon Se” and showcasing their talents as songwriters and musicians. Their ability to connect with listeners through covers and originals significantly influenced their early success. The band’s popularity rapidly grew through their strong online presence, especially on YouTube, where they regularly post music videos and live performances. SANAM’s YouTube channel has become one of India’s most subscribed music channels and was also one of the fastest-growing, breaking records in 2016 as one of India’s top 10 independent YouTube channels.
Beyond the band’s collective success, lead vocalist Sanam Puri has made a name for himself as a playback singer in Bollywood, contributing hits like “Ishq Bulaava” from Hasee Toh Phasee, “Dhat Teri Ki” from Gori Tere Pyaar Mein, and “Fakira” from Student of the Year 2. SANAM has also collaborated with notable artists like Jonita Gandhi and Simran Sehgal, and Sanam Puri has worked with renowned music directors, including AR Rahman, Himesh Reshammiya, Mickey J Meyer, and Vishal-Shekhar. These collaborations and individual achievements further cement SANAM’s influence in the music industry as a band and as individual artists.
Connecting with Fans and Making a Difference: SANAM’s Impact Through Music
Known for their deep connection with fans, affectionately called ‘Sanamians,’ SANAM frequently interacts through social media, hosting live chats and involving fans in their creative process. The band has also participated in charitable activities, including the Pledge Tour with the NGO Justice and Hope, to raise awareness about child sexual abuse. Their music, values, and commitment to various charitable causes have inspired a loyal online community, with fans consistently creating their own covers and dance routines to celebrate SANAM’s work.
Musical Challenges
Although they are now a successful band with a strong presence and loyal fans, their journey was not without its challenges. As an independent band, SANAM faced numerous obstacles, including limited access to resources and the music industry’s competitive nature. Without the backing of a major record label, they had to rely on their creativity and online platforms like YouTube to gain visibility. They initially struggled with funding their music videos and tours, but their innovative approach to engaging fans directly through YouTube, social media, and live performances helped them build a strong, loyal fanbase. Their persistence and strategic use of social media were key in overcoming these barriers, allowing them to maintain creative control over their music.
Global Recognition
SANAM’s appeal isn’t limited to India. The band has extensive tours and sold-out shows at music festivals worldwide. Their live performances are renowned for their contagious energy and audience interaction, creating a lively atmosphere for fans. The band’s ability to combine traditional and contemporary styles has earned them global recognition and love. Critics praise SANAM for their vocal harmonies, innovative arrangements, and consistent dedication to quality.
Their success is reflected in many accolades, including the Times Music Supastars award in 2010 as SQS Project, the Social Media Summit & Awards for Best Music Content Creator in 2017, the Radio City Freedom Awards for Best Pop Artist (People’s Choice) in 2019 for their song “ITNI DOOR,” the Talent Track Awards for Digital Icons of the Year in 2018, and the Dadasaheb Phalke International Film Festival Award for Live Band in 2019.
SANAM’s interpretations of older hits have significantly revived interest in classic Bollywood songs among younger audiences. Their covers have bridged the gap between generations and inspired other independent artists to explore online platforms, contributing to the rise of the indie music scene in India.
A Legacy of Influence
SANAM’s success is a powerful testament to their talent, hard work, and unwavering dedication. Rising from humble beginnings without industry support or extensive resources, they built their success against all odds through creativity, sincerity, and raw talent. Their ability to forge deep connections with audiences has solidified their status as one of India’s most beloved and influential bands. Through their music, SANAM continues to bridge the gap between generations and cultures, reaching global audiences and consistently growing their loyal fanbase.
SANAM’s next
Although they haven’t officially announced anything yet, Sanam Puri has revealed to the Hindustan Times that they’ve got “exciting projects in the pipeline” and are looking forward to “a few surprises planned for next year,” so stay tuned for their upcoming releases and tours! In the meantime, follow them on IG and check out their website.
Want More?
If you’re eager to dive into Indian cinema, hear about your favorite artists, discover upcoming movies, and enjoy exclusive content, our VIP email list is just for you! Sign up to Celebrate the best of Indian cinema, Explore upcoming releases, and Connect with a community of enthusiasts. Be the first to receive all the latest updates, participate in exciting contests, and more. You can also follow us on social media to keep the celebration going. Have an artist you’d like to see spotlighted? Drop us a tip—we love hearing from our readers and tailoring our content to your interests!
