Introducing Sanskar Savvy: New Cultural Platform Focusing on the Indian American Community
Miami, FL April 2, 2024 – With 4.4 million Indian Americans residing in the United States, many want to feel culturally connected. Look no further than the debut of Sanskar Savvy, a vibrant new platform dedicated to “Celebrate, Explore, Connect!” the Indian American community. The cultural hub will embrace and highlight the dynamic growth and influence of the Desi diaspora while focusing on the latest trends in Indian music, movies, film, food, and fun.
Embracing Our Vibrant Community with Actual Numbers and Stats
- The Center for Immigration Studies has identified Telugu as the fastest-growing language in the U.S., with an 86% increase in speakers since 2010, now numbering over 400,000.
- According to The Economist, India’s diaspora is the largest and most influential in history, with Indian Americans playing a significant role in this global narrative.
- The U.S. Census Bureau reports that nearly 4.4 million people identified as “Indian-alone” in the 2020 census, marking a 55% growth over a decade and making Indian Americans the largest Asian American group in the U.S.
- In 2023, a record 1.4 million U.S. visas were processed for Indian nationals, indicating a significant increase in interactions and connections between India and the U.S.
- The Indian American community boasts a median age of 40, highlighting a youthful and dynamic population that heavily influences current trends.
Kash Patel, CEO of Kash Patel Productions, reflected on the launch, sharing, “Sanskar Savvy is a beacon for the Indian American community, providing a platform to unite, celebrate, and grow together. Our company has been selling out large-scale Indian music concerts and cultural events since 2016, so I’ve seen firsthand the power of connection through culture. Sanskar Savvy extends this connection into every aspect of our lives, making it an invaluable resource for fans, businesses, and organizations alike.”
Sanskar Savvy engages with over 150,000 subscribers and achieves a remarkable 65.95% open rate alongside a 17.94% conversion rate with a robust pre-launch email marketing reach. Our native digital community includes over half a million members across diverse mediums, reflecting our commitment to creating a vibrant and connected community.
To commemorate the launch, Sanskar Savvy is kicking off with a series of fun contests and celebrations designed to engage and reward the Indian-American community. Participants can look forward to winning exciting prizes like concert tickets, exclusive merchandise, meet and greets, gift cards, autographed goodies, and even ICC Men’s T20 World Cup tickets. These contests are our way of saying thank you to the community that has shown us tremendous support and enthusiasm.
Namratha Hangal, from the Sanskar Savvy Operations Team, remarked, “Seeing Sanskar Savvy come to life makes me feel deeply connected to our culture and country, and that fills me with immense pride. This platform isn’t just a website; it’s a gathering place for our community to honor, learn about, and strengthen the bonds with our heritage.”
Community member Sanjana Chandrasekar, who is currently attending the Berklee College of Music, added, “Sanskar Savvy is such a beautiful space for us to showcase South Asian art and culture and is a great place for us to find a piece of home in America, as South Asian Americans. I am so excited for the launch of Sanskar Savvy and how it will bring our community together!”
In celebrating the launch, individuals, businesses, organizations, and anyone looking to connect with the vibrant Indian American community are invited to reach out. Sanskar Savvy is more than a platform; it’s a movement towards fostering deeper connections and celebrating rich cultural heritage.
About Sanskar Savvy
Sanskar Savvy is your new home to “Celebrate, Explore, Connect!” with the Indian American experience. We are committed to delivering diverse, quality content and fostering a supportive, engaged community, shining a light on the heartbeat of the Indian American experience in North America and beyond.
Today’s launch celebrates the community’s essence and marks a significant step forward in a shared journey. Sanskar Savvy welcomes all; every story, voice, and individual is a valued part of this collective narrative.
