A.R. Rahman Teams Up with Pharrell for Punjabi Song “Yaara” at LV Summer 2025 Show
At the heart of Paris Fashion Week, A.R. Rahman and Pharrell Williams offered a moment that truly celebrated music, explored cultural boundaries, and connected global audiences. Their new Punjabi track Yaara, performed by Romy, debuted as the official soundtrack for Louis Vuitton’s Summer 2025 menswear show, blending traditional Bhangra beats with cinematic strings and layered synths in a powerful cross-cultural statement.
The show, held at the UNESCO headquarters, spotlighted Pharrell’s latest collection as Louis Vuitton’s Men’s Creative Director. With stars like Beyoncé, Jay-Z, and BTS’s J-Hope in attendance, Yaara brought a bold Desi energy to the runway. Even in Rahman’s absence, his music moved the crowd with social clips showing celebrities nodding along to the beat and soaking in the rhythm.
“Collaborating with Pharrell and being part of this incredible Louis Vuitton experience was truly memorable,” Rahman said in a statement. “It’s always inspiring to see music intersect with fashion and global culture in such a powerful way.”
Though Yaara hasn’t been officially released, fans are already asking for the full track. The early reaction is a clear sign: Rahman’s creativity continues to transcend language, genre, and geography.
And now, fans across North America have the chance to experience that magic live. A.R. Rahman’s “The Wonderment Tour” kicks off this summer, with stops in 16 major cities across the U.S. and Canada. With a handpicked lineup of vocalists and musicians, the tour will showcase his iconic sound across languages and generations. Check out the full artist line up here.
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