
Sanskar Sessions with Rishi Kejriwal: The Man Who Brings the Magic to Life
When the stage lights blaze and the first notes fill the air, fans experience the magic of a live concert. What they do not see is the heart, hustle, and passion that bring those moments to life.
This is where Rishi Kejriwal comes in.
For the launch of Sanskar Sessions, Sanskar Savvy’s new spotlight series, there is no better person to feature. Rishi has been working behind the scenes with the biggest names in Bollywood and Indian entertainment for nearly two decades.
From College Festivals to Global Tours
Rishi’s journey into entertainment began in 2003, after he graduated from college. He discovered his passion for live events through choreography and festival management.
What started as organizing college fests grew into a professional career as a dancer and choreographer. In 2008, during his first U.S. tour, he met Shri Balaji Entertainment. That meeting launched his 17-year career managing South Asian concerts across North America.
Trusted by Legends
Rishi has toured with some of Bollywood’s most iconic voices. His roster includes Kumar Sanu, Sonu Nigam, Shreya Ghoshal, Atif Aslam, Shaan, Mika Singh, Farhan Akhtar, Ayushmann Khurrana, Neha Kakkar, Badshah, Guru Randhawa, and Anirudh.
Working closely with these artists deepened Rishi’s respect for their craft.
“Their humility, passion, and pursuit of excellence inspire me every day,” he shares.
This rare inside view keeps him motivated to create unforgettable experiences for audiences.
The Real Stories Happen Offstage
While the performances light up arenas, the memories Rishi treasures most happen offstage. Traveling together, sharing meals, celebrating birthdays with cake, laughing over jokes, and praying as a group before a show all build real bonds.
These personal moments create the sense of family that Rishi believes defines every successful tour.
Handling live events requires quick thinking. When an emcee missed a flight, Rishi stepped in to host the show himself because taking charge in the moment is exactly what he does best.
“In live events, you must stay calm, think fast, and lead with heart,” he says.

A Choreographer’s Eye, A Manager’s Mind
Before his career in concert management, Rishi built discipline as a dancer and choreographer.
His early experiences taught him the importance of consistency, attention to detail, and giving 100 percent to his craft. These lessons shaped his success as a show director and manager.
“Being a dancer taught me never to take any work for granted. Every detail and responsibility matter,” he says.
Sunidhi Chauhan Tour: A Visual Spectacle Awaits
Next up, Rishi is preparing for an exciting project. The Sunidhi Chauhan North American leg of the “I Am Home Tour” will travel through cities such as Dallas, New Jersey, Washington, D.C., Seattle, Oakland, and Miami. The tour kicks off next month, bringing a powerful ensemble of musicians, dancers, and singers to audiences across the United States and Canada.
The production will feature cutting-edge visuals, high-energy performances, and a full sensory experience. Fans can expect a spectacular celebration of music, dance, and culture that promises to be unforgettable.
A Dream Still in Sight
Rishi’s dreams continue to grow. His ultimate goal is to tour with A.R. Rahman, an artist he admires deeply.
“Maybe someday,” he says. His passion for learning and growing continues to drive him forward.
Words of Wisdom for the Next Generation
For those hoping to enter the music industry, Rishi offers valuable advice.
“Your degrees will teach you theory. Real learning comes from working concerts, managing people, and solving real problems. Provide value at every step. Be the hardest worker in the room,” he says.
His career stands as proof that passion, perseverance, and professionalism open the door to incredible opportunities.
Celebrate, Explore, Connect!
Sanskar Sessions proudly shines a light on the people who make the magic happen behind the scenes.
Do you know someone you think we should feature next? Submit a tip or share your story with us. We love discovering the inspiring voices that keep our culture moving forward.
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