Letter From the Sanskar Savvy Team

Dear Sanskar Savvy Community,

As we celebrate the launch of Sanskar Savvy, we are excited to unveil a platform that is so deeply connected to our cultural roots. Our Sanskar community is a work of love, extending an open invitation to be part of a movement ambitiously supporting the Indian American diaspora. The Sanskar Savvy platform is a safe space mindfully curated by your peers and inspired by our shared stories, vibrant culture, and dynamic presence across the North American continent.

More than 6.4 million Indians in North America are seeking a more profound cultural connection, and Sanskar Savvy stands as a beacon, a digital home where exploring our heritage, celebrating our achievements, and building community is more than encouraged—it is essential. Our platform is built on the foundation of over a decade of engagement with the Desi diaspora through music, film, and community events, gathering more than half a million community members who share our passion for the Indian American experience.

This journey is a testament to our community’s undeniable influence and impact on the world. The stories we’ve collected, the events we’ve brought to life, and the conversations we’ve sparked all highlight the rich tapestry of the Indian American identity. We are filmmakers, artists, music lovers, writers, and cultural enthusiasts, all united by a love for our heritage and a desire to see it flourish in North America.

At Sanskar Savvy, every voice matters, and each story is a gem waiting to be discovered and shared. We’re here to listen, learn, and uplift those making an impact in their communities and beyond. Your achievements, your struggles, your journeys — these are the narratives that inspire us and fuel our platform. We warmly invite collaborators, dreamers, doers, and thinkers who share our vision to join us. Together, we are creating a space that celebrates where we come from and where we are going.

Our commitment goes beyond being a digital platform; we’re a community-first initiative. The enthusiastic engagement and support we’ve seen leading up to our official launch—with remarkable open rates and conversion from our pre-launch communications—confirm our belief in the power of connection through culture.

As we move forward, Sanskar Savvy will be the heartbeat of the Indian American experience, offering a place to “Celebrate, Explore, Connect!” 

It will be a community where your input is valuable and essential for our growth. We’re eager to celebrate those among us who make a difference: the change makers, motivators, instigators, and leaders in our individual communities who make us feel part of something bigger. Help us bring awareness to the greatness in each of us and showcase the diverse talent from Indian culture.

To our fellow Millennials and Gen-Z members, this is your platform as much as ours. Let’s build this community together, sharing our stories, art, and vision for the future. Sanskar Savvy is more than a platform; it’s a collective journey to celebrate and empower the Indian American community.

With heartfelt anticipation and open arms,

The Sanskar Savvy Team

Together, let’s celebrate, explore, and connect. Welcome home.
Sanskar Editorial Team

Sanskar Editorial Team

Date: March 26, 2024

At Sanskar Savvy, our storytellers, journalists, and creators share a deep passion for Indian American culture. We combine diverse experiences to deliver content that informs, inspires, and connects. As a united community, we are committed to making Sanskar Savvy a hub for cultural celebration driven by integrity and inclusivity.